How to pull together a Social Media Telethon in 24 hours or less

My friend Adam Jackson found out Friday he’d lost touch with his best friend a couple of weeks ago because she’d been hospitalized in another city. She’s now in touch with friends and family, but still in the hospital, and facing another crisis that has to be resolved immediately. Mashable explains the urgency with which she needs financial help.

Right now, Sunday morning, I’m watching a live video telethon with hundreds of other viewers. Adam pulled this together yesterday in an emergency to not only help his friend but to make a larger contribution to the community. He’s been “on air” overnight.

Adam has been running a live video telethon all weekend on Ustream.tv as well as reaching out through other bloggers, on Twitter and elsewhere to get the word out.

They’re asking everyone who can to find ways to spread the word in hopes that this will go viral. It’s all still unfolding as the word spreads and people find more creative ways to help.

The chat room in Ustream is active with viewers who started contributing by building a wiki to act as a hub for all the information and efforts, a ChipIn.com widget for contributions, offering non-cash donations of services, discounts and goods to be offered as premiums or auctioned on EBay, and more. Continue reading

Are Adoptive Marketing and User Experience as Strategy the same?

In “Viral Marketing is bullsh*t. Adoptive Marketing isn’t.” blog Go Big Always explains why viral marketing is otherwise manipulative, shallow, and correspondingly ineffective. Contrast that with making sure the product itself is designed to create an emotional connection and a high adoption rate.

Is this the same, or different, from User Experience as Strategy? Share your thoughts in the comments….

(See entries from earlier in May: Join the 8% Who Get It (or what do books on Experience Design, Advertising, and Social Media have in common?) and Thunder vs. iPhone: Experience not Features)