In “Viral Marketing is bullsh*t. Adoptive Marketing isn’t.” blog Go Big Always explains why viral marketing is otherwise manipulative, shallow, and correspondingly ineffective. Contrast that with making sure the product itself is designed to create an emotional connection and a high adoption rate.
Is this the same, or different, from User Experience as Strategy? Share your thoughts in the comments….
(See entries from earlier in May: Join the 8% Who Get It (or what do books on Experience Design, Advertising, and Social Media have in common?) and Thunder vs. iPhone: Experience not Features)