Ecko's Vote

Bonds may say he’s stupid but I say Ecko’s move is brilliant marketing.

I wonder how much he just decided to do it because it was cool, vs. how much he calculated a likely return on investment.

My bet is that Ecko’s success comes from intuition, that here he doesn’t really care about the cost, and knows he can only guess the benefit. With good instincts, you hit enough home runs with those unpredictable benefits that you have to swing at them. Don’t let bean counters and committees hold you back, because mediocre efforts that take no risks reap no rewards.

(For the record, I voted to bestow it.)

Bonds 756 — From the Fence with Sports Illustrated

Here’s Sports Illustrated photographer Brad Mangin again, this time with his photos of Barry Bonds home number 756. It’s been fun spending so many games in the last few weeks at the fence with Brad and his assistants. (He also shot #755 in San Diego, and many others that are showing up in the magazine and web site.)

I’ve watched more baseball in the last month than I had in the rest of my life, and I’m glad I was able to be there for the fireworks and all the rest… it was amazing.

Barry Bonds 754 — At the Fence with Sports Illustrated

I live near AT&T Park, so from time to time I walk over to enjoy a few innings from the fence. From here, I get to look straight down the first base line. Apparently, I’m not the only one who in enjoys the view, as the Sports Illustrated photographer, his three cameras, remotes and assistant all take up residence. I asked Brad at the beginning of the week if he was shooting anyone but Barry Bonds and he replied “not this week.” I caught a little of the games during the week and then all of Friday, Saturday and Sunday.

Here’s a shot from Friday… Brad has downloaded home run number 754 and is uploading it to SI, and minutes later it was gracing the home page of Taken with my iPhone.

The other shot is Brad on Saturday afternoon.