Ecko's Vote

Bonds may say he’s stupid but I say Ecko’s move is brilliant marketing.

I wonder how much he just decided to do it because it was cool, vs. how much he calculated a likely return on investment.

My bet is that Ecko’s success comes from intuition, that here he doesn’t really care about the cost, and knows he can only guess the benefit. With good instincts, you hit enough home runs with those unpredictable benefits that you have to swing at them. Don’t let bean counters and committees hold you back, because mediocre efforts that take no risks reap no rewards.

(For the record, I voted to bestow it.)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s