Bonds may say he’s stupid but I say Ecko’s move is brilliant marketing.

I wonder how much he just decided to do it because it was cool, vs. how much he calculated a likely return on investment.

My bet is that Ecko’s success comes from intuition, that here he doesn’t really care about the cost, and knows he can only guess the benefit. With good instincts, you hit enough home runs with those unpredictable benefits that you have to swing at them. Don’t let bean counters and committees hold you back, because mediocre efforts that take no risks reap no rewards.

(For the record, I voted to bestow it.)