One Best Business Strategy for Facebook, Twitter, Digg or LinkedIn
Filed under: Facebook, marketing, social media, social networking, strategy, Twitter
In Twitter isn’t the point, Holly Ross of NTEN comments on a study showing that influence and word of mouth are becoming more important than ever to consumer behavior, and more of it is happening online. She goes on:
I think we’re missing the mark, though. It’s not really about Twitter. It’s not about Facebook. It’s not about whatever the next buzzword is.
It’s about friends.
It’s about building real relationships that inspire people to act on your behalf. That’s the skill we should focus on building. Whether it’s Twitter or Digg or Facebook or LinkedIn, it’s about those relationships.
We have to teach ourselves to operate that way again.
We commonly use phrases like “Facebook Strategy” or “Mobile Strategy,” but we’d never talking about building a house in terms of “Hammer Strategy.” The technologies are just tools and our language is tricking us.
When we’re wowed by case-studies showing off the power and effectiveness of these tools, we’re really being impressed the underlying strategy, a powerful one that we can all take advantage of.
It’s easy to forget that it has always been one of the best business and marketing strategies to make friends. We do that by focusing on others, on listening to them and meeting their needs. How will your business be making friends and thriving in 2009?
Comments
4 Comments on One Best Business Strategy for Facebook, Twitter, Digg or LinkedIn
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Holly on
Thu, 18th Dec 2008 4:57 pm
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Outsourcing Philippines on
Fri, 8th May 2009 6:23 pm
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Shailesh on
Wed, 2nd Sep 2009 10:59 am
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Shailesh on
Wed, 2nd Sep 2009 5:59 pm
Thanks for the shout out Dale! I love your point about the Hammer strategy!
I love LinkedIn. Man, this thing's getting better and better as I learn more about it.
I love your analogy to “hammer strategy” – all these social networking sites are tools – like you mentioned. Also, I see too many trying to use a hammer like a drill and a drill like a saw.
I love your analogy to “hammer strategy” – all these social networking sites are tools – like you mentioned. Also, I see too many trying to use a hammer like a drill and a drill like a saw.
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About Dale
Dale Larson, CPCC, ACC, Executive Coach to Entrepreneurs, Startup Happiness
Prior to becoming a coach, I'd been a CEO, a software engineer, a marketer, a rocket scientist, book publisher, editor and author, a personal trainer. Yeah, I was also the guy at the front of the iPhone line; all four times. iPad, too.
I mostly write about startups, marketing, business, and technology (especially mobile, social and web), and sometimes about other interests such as travel and health. Dale is certified by CTI and is a credentialed member of the International Coaching Federation.