Ecko’s Vote

Bonds may say he’s stupid but I say Ecko’s move is brilliant marketing.

I wonder how much he just decided to do it because it was cool, vs. how much he calculated a likely return on investment.

My bet is that Ecko’s success comes from intuition, that here he doesn’t really care about the cost, and knows he can only guess the benefit. With good instincts, you hit enough home runs with those unpredictable benefits that you have to swing at them. Don’t let bean counters and committees hold you back, because mediocre efforts that take no risks reap no rewards.

(For the record, I voted to bestow it.)

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• About Dale

  
  I've been a software engineer, a rocket scientist, a CEO, an author, editor and publisher, a personal trainer (to movie stars, Olympic and professional athletes), and helped build a couple of mobile and Internet ad agencies. Yeah, I was the guy at the front of the iPhone line; all three times. I write about startups, business, technology (especially web and mobile), and sometimes I review the gadgets I love to play with.

• Recent Posts

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  • 2010 Year of the App Phone (Android vs. iPhone vs. WebOS)
  • It’s time to end TSA-sponsored terrorism in the air and on American soil!
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• My Tweets

• Turning Japanese, I think I'm turning Japanese I really think so... (@ Golden Gate Cycle w/ @lauralagassa) http://4sq.com/aUQY7E 03/20/10 12:23am
• @sarahcuda hot == 20 03/19/10 06:04am
• #SFNewTech (@ Mighty w/ @dspark) http://4sq.com/176lCT 03/18/10 01:25am
• The fabulous ladies of http://redstartdesign.com are making our rings (hope that helps, @seanwbrooks). 03/17/10 11:18pm
• Wedding bands ordered. 03/17/10 11:13pm

• Recently Tweeted

• Competition Reduces Friction for Payments
• A hint about good presentations, Politics as an example of transparency? and OMMA Social
• New iPhone Monday: Winning Combination
• Winning Management Strategy in Economic Downturn (Reuters: Social Networking Prevents Business Collapse?)
• Mourning Castro Halloween

• My Favorite Tweets

• mfauscette: Is voice becoming the new texting (again)? http://twurl.nl/p82ajo 03/19/10 04:34pm
• msgilligan: Apple tech note: "Preparing Your Web Content for iPad" (no big surprises) http://bit.ly/buDp6S (via #iPhoneWebDev Google Group) 03/19/10 05:46am
• tomforemski: RT @marshallk: Facebook replies to our post: How US Government Spies Use Facebook (Updated) http://bit.ly/d4dfb5 03/17/10 07:15pm
• exectweets: Mobile evolution: How much, how soon? (Latest ExecTweets IT Expert Blog post) http://bit.ly/bIvxiG 03/17/10 07:15pm
• tferriss: Join the Sabbath Manifesto and unplug from sundown this Fri 3/19 to sundown Sat 3/20 http://ping.fm/oNL75 03/17/10 05:54pm
• dailyburn: Wow, we are so proud! RT @mamajoss: http://twitpic.com/195u92 Well in only 19 weeks what a difference diet and exercise can make #dailyburn 03/17/10 05:34pm
• mobixy: Micropayments and Subscriptions: How Business Models for Startups are Shifting http://bit.ly/bQzPWh 03/17/10 05:10pm
• mashable: Book Publisher Tries Reversing the Fate of Industry with Viral Video - http://bit.ly/9wLKUQ 03/17/10 05:10pm
• mashable: 14 Essential iPhone Apps for Small Business Users - http://bit.ly/cPY5wk 03/17/10 03:52pm
• fastcompany: 2012 not the apocalypse for mobile apps with 50B downloads, $17.5B in revenue http://bit.ly/bxciNV 03/17/10 03:39pm
• mashable: AT&T Intros Eco-Friendly Phone Charger - http://bit.ly/8X6jWV 03/17/10 02:44pm
• JPBarlow: I've been on my motorcycle all around the Bay. The California air is erotic today. Like a neglig 03/17/10 02:39am
• mobixy: Internet of Things Explained (Video) http://bit.ly/dAQ5LL 03/17/10 01:27am
• ggdm: Zomg. This is the best use of Chat Roulette eva! RT @gearlive How to win at ChatRoulette: Use a piano! | Gear Live http://bit.ly/aHlP6L 03/17/10 12:19am
• GuyKawasaki: Never trust profile pictures [video] http://is.gd/aIDd3 03/16/10 10:35pm
• annimaniac: Teaching entrepreneurship at Stanford: this year we showed them how to evaluate a business model. http://bit.ly/bto9tK 03/16/10 09:28pm
• spreadsong: Spreadsong's in BusinessWeek- I think it's enough to say 'As featured in BusinessWeek', right? http://bit.ly/bXJLa6 03/16/10 05:34pm
• mobixy: Answered: Is there a reason as to why you feel the need to innovate? http://bit.ly/8Yqry6 #askme @startupscom 03/16/10 03:43pm
• WeightWatchers: Weight Watchers is based on a science-based approach. Here, 4 simple principles to follow: http://bit.ly/9cjNCj 03/16/10 02:26pm
• harrymccracken: Attending (and tweeting) the Future of Publishing Summit today in NYC: http://www.futureofpublishingsummit.com 03/16/10 11:35am

• Follow me on Twitter

  • Turning Japanese, I think I'm turning Japanese I really think so... (@ Golden Gate Cycle w/ @lauralagassa) http://4sq.com/aUQY7E 5 hours ago
  • @sarahcuda hot == 20 23 hours ago
  • #SFNewTech (@ Mighty w/ @dspark) http://4sq.com/176lCT 2010/03/18
  • The fabulous ladies of http://redstartdesign.com are making our rings (hope that helps, @seanwbrooks). 2010/03/17
  • Wedding bands ordered. 2010/03/17
  • I'm at Mission Motorcycles w/ @lauralagassa. http://4sq.com/6Wy4Yp 2010/03/17
  • Mobile apps 2012: 50B downloads, $17.5B revenue http://bit.ly/bxciNV /via @fastcompany 2010/03/17
  • Headed to Stanford for the MIT/Stanford VLAB event on the Internet of Things. 2010/03/17
  • Only 13%!?! RT @arrington Chatroulette Is 89 Percent Male, 47 Percent American, And 13 Percent Perverts http://tcrn.ch/c6owsw 2010/03/16
  • RT @kevinmarks: RT @cdixon true RT @garrytan "founders worry too much about startups in Techcrunch. Your competitor is the back button" ... 2010/03/16
  • @spreadsong Good luck and let us know how your first free apps/in-app purchase apps go! 2010/03/16
  • RT @om: Video: How the iPhone Helped Make Game Startup Unity a Winner. It is a true start-up story. http://bit.ly/bshFPd from @gigaom 2010/03/16