Commenting on non-profits doing desperate fundraising during the economic crisis, Seth Godin writes that Now is not the time to ask for money.
I couldn’t agree more. I’ve been thinking along these lines over the last year, since I took a step back from working with several large national non-profits.
So much has been done to optimize development through the sciences of direct mail and web / email metrics and analytics… and yet something basic seems to be missed in all this.
As they learned in physics, the act of observation effects the outcome. Continue reading