Give more to sell more: Better blogging and online marketing

[I sent this as email to several friends and clients this morning. I guess this is the commercial version of what I’d said for non-profits last week when I suggested that the best way to raise money is not to ask. Contrarian advice for the best sales and marketing in an economic downturn, it applies in good times and in bad.]

I sent each of you this because we’ve talked recently about marketing yourself or your business. Most of you are thinking about blogging, or have a blog and other online marketing that you could get better results from. Continue reading