The best way to raise money: Don’t Ask
Commenting on non-profits doing desperate fundraising during the economic crisis, Seth Godin writes that Now is not the time to ask for money.
I couldn’t agree more. I’ve been thinking along these lines over the last year, since I took a step back from working with several large national non-profits.
So much has been done to optimize development through the sciences of direct mail and web / email metrics and analytics… and yet something basic seems to be missed in all this.
As they learned in physics, the act of observation effects the outcome. Read more

Entrepreneur and Advisor.