One Best Business Strategy for Facebook, Twitter, Digg or LinkedIn
Filed under: Facebook, Twitter, marketing, social media, social networking, strategy
In Twitter isn’t the point, Holly Ross of NTEN comments on a study showing that influence and word of mouth are becoming more important than ever to consumer behavior, and more of it is happening online. She goes on:
I think we’re missing the mark, though. It’s not really about Twitter. It’s not about Facebook. It’s not about whatever the next buzzword is.
It’s about friends.
It’s about building real relationships that inspire people to act on your behalf. That’s the skill we should focus on building. Whether it’s Twitter or Digg or Facebook or LinkedIn, it’s about those relationships.
We have to teach ourselves to operate that way again.
We commonly use phrases like “Facebook Strategy” or “Mobile Strategy,” but we’d never talking about building a house in terms of “Hammer Strategy.” The technologies are just tools and our language is tricking us.
When we’re wowed by case-studies showing off the power and effectiveness of these tools, we’re really being impressed the underlying strategy, a powerful one that we can all take advantage of.
It’s easy to forget that it has always been one of the best business and marketing strategies to make friends. We do that by focusing on others, on listening to them and meeting their needs. How will your business be making friends and thriving in 2009?
Could Twitter’s transcendent clarity trump Facebook?
Filed under: Facebook, Twitter, social media, social networking, walled garden
Like email, IM, and text messaging before it, Twitter is destined to become a common communication tool familiar to all. What might be less clear is the long term fate of particular social networks like Facebook and Linkedin.
How could this make sense? Facebook and Linkedin already have considerable revenues. Twitter has zero. They also have far more users than Twitter. And so on. Some have even said Twitter is not a business.
Yet Twitter has a kind of transcendent clarity.
It’s not that Twitter now tops the list of fastest growing social networks or that Facebook offered to buy Twitter for $500 million.
About Dale
Entrepreneur and Advisor.
Founder, LeanScale.
Partner, SF AppStudio.I've been a software engineer, a rocket scientist, a CEO, an author, editor and publisher, a personal trainer (to movie stars, Olympic and professional athletes), and helped build a couple of mobile and Internet ad agencies.
Yeah, I was also the guy at the front of the iPhone line; all three times. iPad, too.
I write about startups, business, technology (especially mobile, social and web), and sometimes I review the gadgets I love to play with.
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