Economic downturn signals start of Web 3.0
Web 2.0 was less about specific technologies or cultural shifts empowering users of the interwebs than it was simply the reaction to the bursting of the dot-com economic bubble.
The current economic crisis will be marked as the start of a new cycle in Internet innovation that might be named Web 3.0.
When dot-coms first shuttered their doors and VC cash dried up, web startups were forced to work differently.
The only people left to start new companies were once again those who were most skilled and passionate about their craft. They had few resources. Development had to be focused on simple functionality. Marketing had to be by word of mouth.
After the excesses of dot-com advertising, it’s little wonder that the most successful startups of this renaissance often focused that simple functionality itself to spread something. The function is the marketing, enabling web-amplified amplified word of mouth. The result is a more human Internet.
In a sense, it’s silly to call that Web 2.0, since the original vision of the web and how we would use it was always centered on individual contributions more than on publishing empires and corporate advertising. The ebb and flow between these “opposing” forces is cyclical, though some folks “get it” regardless (and manage to market large companies on the Internet in a more human way).
Anyway, it’s happening again. The result will be another renaissance of creativity, advancement and prosperity. Whatever the label. Rejoice.
(Thanks to @laughingsquid for the cocktails and @eran for the conversation last night which inspired this post.)
Comments
6 Comments on Economic downturn signals start of Web 3.0
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jim on
Sat, 25th Oct 2008 4:34 pm
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jim on
Sat, 25th Oct 2008 11:34 pm
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Swing Trading on
Sun, 22nd Nov 2009 4:07 am
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Swing Trading on
Sun, 22nd Nov 2009 11:07 am
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Norco ca fire. on
Fri, 12th Mar 2010 4:28 pm
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Joni on
Mon, 11th Apr 2011 10:13 am
So…. what’s the BIG difference between 2.0 and 3.0?
It sounds more like 2.1 or…..”Manx”
So…. what’s the BIG difference between 2.0 and 3.0?It sounds more like 2.1 or…..”Manx”
Insightful read. I have stumbled and twittered this for my friends. Others no doubt will like it like I did.
Insightful read. I have stumbled and twittered this for my friends. Others no doubt will like it like I did.
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You’re the greatset! JMHO
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About Dale
Dale Larson, CPCC, ACC, Executive Coach to Entrepreneurs, Startup Happiness
Prior to becoming a coach, I'd been a CEO, a software engineer, a marketer, a rocket scientist, book publisher, editor and author, a personal trainer. Yeah, I was also the guy at the front of the iPhone line; all four times. iPad, too.
I mostly write about startups, marketing, business, and technology (especially mobile, social and web), and sometimes about other interests such as travel and health. Dale is certified by CTI and is a credentialed member of the International Coaching Federation.